We define full browsers as those that can show standard HTML web pages and can support a user making a purchase from start to finish, including supporting any tracking or Analytics functionality on e-commerce pages. Most mobile phones today have WAP browsers, which cannot support those functions.
The number of mobile devices that support full browsers is small but growing. Currently, the iPhone is an example of this type of device. If you have a question about whether a particular model of phone or mobile device offers a full browser, you can check with the manufacturer or a carrier of the device to see whether the device can support HTML pages and e-commerce transactions.
Note: We may truncate ad text when displaying text ads on high end mobile devices.
