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Why should I use location extensions?

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Ad extensions are a quick, easy way to connect you with customers searching for your products and services when you have businesses in multiple locations.

Reach local customers more effectively

With your ads appearing for relevant queries on Google and its properties, including Google Maps, you'll be able to more easily reach local customers with more information about your business, products, or services. Whether you have multiple storefronts you'd like to promote locally, or a single storefront you'd like to attract a user's attention to, location extensions can help raise awareness for a customer who may already be close enough to physically visit your business, or who is already searching or browsing for information related to your business in their area.

For example, if you own a bicycle repair shop in downtown Tokyo, a customer near your store searching for bicycle repair shops or tools to repair their bicycle is a local user you could more effectively reach with location extensions. Whether that user uses Google.com or Google Maps, they'll find your ad, along with your full address and phone number, or a link to your website URL.

Learn how ad extensions are targeted to users.

Show local customers more relevant information

Location extensions merge your business address information with relevant ad text, telling users as much as possible in context with their browsing or search experience for local information. In addition to the description lines and URL that appear in your ad text, your ad can also display your business name, address, and phone number. This helps promote your business brand, products, and services, and associates your business with a specific location of interest to the user.

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