The best method of tracking specific clicks is to use a unique destination URL for your keywords. A simple way to do this is often to add some URL parameters.
The ValueTrack tag is a simple tag that you can add to your destination URLs. It will allow you to distinguish the clicks you receive from search and content sites in the Google Network. It can be used with both keyword-targeted and placement-targeted campaigns. For example, if your URL is www.yoursiteinfo.com, you can use the following tag for your destination URL:
www.yoursiteinfo.com?type={ifsearch:GoogleAdWordsSearch}{ifcontent:GoogleAdWordsContent}
When using this code, your third party tracking will be able to identify how many of your visitors enter your site via your Google AdWords ad. More importantly, a click on your AdWords ad from Google or a search partner would appear in your weblogs as the following: www.yoursiteinfo.com?type=GoogleAdWordsSearch
A click from one of our content partners would appear as the following:
www.yoursiteinfo.com?type=GoogleAdWordsContent
You may also want to run a Placement Performance to ensure you've implemented conversion tracking correctly and to better understand how individual sites or other placements are converting for you.
Read more about recommended best practices for the Placement Performance report.
