Recorded: View-through conversions are recorded for the date of the associated impression.
Counted: Clicks on search ads do not interfere with View-through conversion tracking reports. Conversions are counted when there's a display impression on content. We count all conversions not associated with a click and attribute them back to the last impression in the last 30-days. Consequently, a single impression can be associated with multiple View-through conversion events. In cases where a conversion follows both a search click and a display impression, both a clickthrough conversion and View-through conversion are attributed, respectively.
Attributed: View-through reporting attribution follows the industry standard of last click, last impression attribution. This implies that the conversions are first credited to the last click, and if there's no click in the last 30-days, then they're credited to the last impression, preceding the conversion.
