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What is the minimum allowable bid for ads with placements?

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Placements affect only the Content Network, so the standard Content Network pricing rules apply.

US$0.25, or the local currency equivalent, is the lowest bid that advertisers can set for cost-per-thousand-impressions (CPM) campaign.

US$0.01, or the local currency equivalent, is the lowest bid that advertisers can set for a cost-per-click (CPC) campaign.

To see these amounts in your local currency, please visit the account fees finder.

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