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What features does the Keyword Tool include?

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The Keyword Tool allows you to build extensive, relevant keyword lists from one simple interface. Generate keyword lists, review traffic estimations for existing and new keywords, and add your keywords directly to your ad groups.

To access this tool from within your ad group, click Keyword Tool above the keyword table for the ad group you wish to edit. Or, use the Keyword Tool now. Review detailed instructions on how to use the Keyword Tool.

Features of this tool include:

  • Search for keywords in three ways: Use keywords you enter, your existing high clickthrough rate keywords, or any URL for your search. (The option to generate keywords from a URL is available for a limited number of languages.)
  • Keyword performance statistics: See Google's performance statistics for your keyword results. Data includes keyword search volume, search volume trends, and predicted cost and ad position.
  • Easy keyword manipulation: Select a few keywords here and there, or add them all at once. Keywords already present in your ad group will be marked so that you don't have to worry about them. You can also download your keyword list as a .csv file.
  • More keyword results based on regularly updated statistics: Our advanced search engine technology allows us to provide you with the latest information on potential keywords for your campaigns.

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