Sign in

AdWords Help



What's the difference between the report columns for Invalid Clicks and Invalid Clicks Rate?

Print

The Invalid Clicks column provides data on the number of invalid clicks filtered during the reporting period. The Invalid Clicks Rate column provides data on the percentage of clicks filtered out of your total number of clicks (filtered + non-filtered clicks) during the reporting period.

You can include either or both columns when running a Campaign Performance or Account Performance report.

Please note that data for invalid clicks is only available for reports dated January 1, 2006 to the present, and that hourly views are not available with data about invalid clicks.

To learn how to run a performance report with data about invalid clicks data, read our FAQ.

Was this information helpful?

Help resources