The Google AdWords Content Network reaches over 70% of unique Internet users around the world. That includes users speaking more than 20 languages in over 100 countries. Combine this with Google's search site network and your AdWords ad campaigns can reach four of every five unique Internet users on Earth.
The Content Network has the advantage of reaching potential customers at different points of the buying cycle. Not every potential customer is focused on conducting a search. Not every visitor is ready to buy at a given moment. The advertiser's challenge is to capture their attention at the right time.
For example, a user might begin a search for digital cameras with just an interest in reading reviews. While reading a review, though, that user might note the ads of online retailers or click on the ads themselves. With search-only advertising, this customer would have been missed.
With the Content Network, you can run ads in text and rich media ad formats. Image and video ads can be especially important in branding and marketing efforts. Google charges no additional fee to serve these ads. That's just another benefit of partnering with Google AdWords.
Here's one more benefit: If our data shows that a click from a Google Network page is less likely to turn into actionable business results - such as online sales, registrations, phone calls, or newsletter signups - we may automatically reduce the bid for that site. With no extra effort from you, Google technology helps you realize consistent value across Google and the Google Network.
To learn more about the Content Network and optimizing your results, visit our Content Network site.
