AdWords Help

To begin using the Conversion Optimizer, you must have AdWords Conversion Tracking enabled, and your campaign must have received at least 15 conversions in the last 30 days. Your campaign also must have only keywords.

If you disable the Conversion Optimizer, the system will restore the cost-per-click (CPC) bids that were in place before the feature was enabled.

Here's how to enable the Conversion Optimizer:

Here's how to enable Conversion Optimizer, once AdWords Conversion Tracking has been activated:

1. Sign in to your AdWords account at https://adwords.google.com.
   
2. Select the Campaigns tab.
   
3. Select the campaign name.
   
4. Select the Settings tab.
   
5. Next to 'Bidding option' click Edit.
   
6. Click the 'Focus on Conversions (Conversion Optimizer) radio button.
   
7. Click Save to finish.
   

Here's how to disable the Conversion Optimizer:

1. Sign in to your AdWords account at https://adwords.google.com.
   
2. Select the Campaigns tab.
   
3. Select the campaign name.
   
4. Select the Settings tab.
   
5. Next to 'Bidding option' click Edit.
6. In the "Bidding and budget" section, select the radio button next to your new bidding choice.
7. Click "Save" to finish.