There are three levels to a Google AdWords account: account, campaign, and ad group. The diagram below shows the account structure and the settings that are applied at each level. In summary:
- Your account is associated with a unique email address, password, and billing information.
- At the campaign level, you choose your daily budget, geographic and language targeting, Google Network distribution preferences, and end dates.
- At the ad group level, you create ads and choose keywords and placements. You can also set bids for the ad group or for individual keywords or placements.
Within each ad group, you create one or more ads and select sets of keywords, placements, or both to trigger those ads. Each ad group has its own set of keywords and placements. If you create multiple ads in an ad group, the ads will rotate.
| Account |
||||
| Unique
email address Password Billing information |
||||
| Campaign |
Campaign |
|||
| Daily
budget Location targeting Language targeting Distribution preference End dates |
Daily
budget Location targeting Language targeting Distribution preference End dates |
|||
| Ad
group |
Ad
group |
Ad
group |
Ad
group |
|
| One
set of keywords and placements |
One
set of keywords and placements |
One
set of keywords and placements |
One
set of keywords and placements One or more ads One display URL domain |
|
