AdWords Help

Every report you create is customized based on the settings you establish when you create it. The following steps outline the basic process:

1. Log in to your AdWords account at https://adwords.google.com.
2. Click the Reports tab at the top of the page.
3. Click the 'Create Report' link from within that tab.
4. In 'Report Type,' select the kind of performance report you want to run by clicking on the radio buttons next to the report type titles.
5. In 'Settings,' choose your report View, Date Range, and Campaign and Ad Groups.
6. In the optional 'Advanced Settings' section, you can further customize your report with Columns and Filters (see descriptions below).
7. In 'Templates, Scheduling and Email,' you name your report, save your settings as a template if you want to use them again, schedule your report to run periodically if desired, and supply email addresses and your preferred format for receiving the report after it runs.
8. Click 'Create Report'and you're done.

Report parameters vary by the type of your report, but they include:

• Report Type: You may run a report on any of these metrics: Site/Keyword Performance, Ad Performance, URL Performance, Ad Group Performance, Campaign _erformance, or Account Performance. Note: When choosing Ad Performance, you will then see check-boxes for available options such as Text Ads, Image Ads, Video Ads, Mobile Ads and Local Business Ads, depending on your ad variations.
• Settings - View: For an overview that shows an average or total for each metric, choose 'Summary' from the pull-down menu. For graphable data covering a standard time period choose from among 'Daily,' 'Day of Week,' 'Weekly,' 'Monthly,' 'Quarterly,' or 'Yearly' in the pull-down menu. For Campaign Performance or Account Performance reports dated February 1, 2006 or later, you can also get 'Hourly (by date)' or 'Hourly (regardless of date)' views of your data.
• Date Range: To see statistics for a general date range, click the radio button next to the pull-down menu and select your time span ('Last seven days,' 'This month,' etc.). For a specific date range (for Summary, Daily and Weekly views only), click on the date fields below the Date Range pull-down menu. Clickable calendars will appear, which allow you to select your beginning and end dates.
• Campaigns and Ad Groups: To specify which of your campaigns (and ad groups, if running an ad group report) you want in your report, click the radio buttons for either the 'All' option (to include everything) or the 'Manually select' option (at which point you can pick your selections from a list).
• Columns: This 'Advanced Settings' option allows you to choose among a range of columns to further customize your report. Click 'Add or Remove Columns' to reveal available data columns for your report type and settings. When you add or remove a column (by checking or unchecking the box next to it), the column display changes to reflect your input. Depending on the type of report running, available data columns may include Impressions, Clicks, CTR, Avg CPC, Cost, Avg Position, Campaign, Ad Group, Headline, Display URL and many others. Please note that available data varies by report type. For instance, when running a Campaign Performance or Account Performance report, you can include columns for Invalid Clicks (for the number of invalid clicks filtered out) and Invalid Clicks Rate (for the percentage of total invalid clicks filtered out). Hourly views are not available for invalid clicks, however.
• Filters: Also in 'Advanced Settings,' Filters allow you to further customize your report by filtering up to four data types based on your specifications. To create report filters, click 'Filter Your Results.' Then, using the pull-down menus, you may choose from up to four of the following data types: AdWords Type, Keyword Status, Keyword Type, Keyword, Avg Position, Clicks, Cost, Avg CPC, CTR, and Impressions.
• For each filter, define the associated values (which vary depending on data type) with the pull-down menus and fill-in boxes. To create additional filters (up to a total of four), click 'Add another restriction.' To delete a filter you have created, click 'Remove' next to the filter settings you've established.

To finish your report, provide the following in the 'Templates, Scheduling and Email' section

• Report Name: After creating your report settings, name your report. Be sure to choose a title you can easily recognize on your list of saved reports later.
• Save as a Template: To reuse these same report settings again for future reports, click the box to 'Save this as a new report template.'
• Scheduling: To schedule this report to run on a regular basis, check the box to 'Schedule this report to run automatically:' and choose daily, every Monday, or the first day of the month from the pull-down menu. To simply run the report without further scheduling, skip this step.
• Email and Report Format: Provide your email to receive notification when your report is ready, or to receive it as an attachment. Simply check the box and provide your preferred email address or addresses, and, if you want the report attached, select your preferred report _ormat from the pull-down menu: .csv (default), .csv for Excel, .tsv, .xml, or .html.

To run your report, click the button to 'Create Report' and your customized report will run based on your defined settings. You can view your report in the Report Center as one of your last five created reports. If you created a Saved Template from this report, you will find that template listed in your Report Center as well.