In online advertising, a conversion occurs when a click on your ad leads directly to user behavior you deem valuable, such as a purchase, signup, page view, or lead. Conversion tracking, then, is a way to monitor and evaluate how well your ad campaigns convert into a meaningful action like a sale.
Your AdWords account includes a free conversion tracking tool to measure your conversions and ultimately help you identify how effective your AdWords ads and keywords are for you.
To get started, click 'Conversion Tracking' at the top of your account's 'Campaign Management' tab. Then click 'Create an Action' and follow the steps provided.
Learn more about conversion tracking.
Watch our conversion tracking video to see how to effectively set up conversion tracking and evaluate your ROI.
