Keyword Performance reports let you view statistics on how your keywords are performing across all campaigns or in selected campaigns.
To create a Keyword Performance report showing statistics for your keywords:
- Sign in to your AdWords account at https://adwords.google.com.
- Click the 'Reports' tab at the top of the page.
- Click 'Create a New Report.'
- Click the radio button next to 'Keyword Performance' to choose your Report Type.
- Settings - View: Select a viewing option from the drop-down menu (summary data, or daily, day of week, weekly, monthly, quarterly, or yearly metrics).
- Settings - Date range: Select the date range for your report. Choose a time span (i.e. 'Last seven days,' 'This month,' etc.) by clicking on the pull-down menu. For 'Summary,' 'Daily,' or 'Weekly' views, you can use clickable calendars to select specific report dates. Just click on the date fields and the calendars will appear.
- Settings - Campaigns and Ad Groups: Choose 'All' or hand-pick campaigns and/or ad groups you want included in your report.
- Advanced Settings - Columns: Click 'Add or Remove Columns' then use the check-boxes to customize the data you want included in your report. The report column display bar will change as you add or remove selections so you can see how your columns will appear. Column options specific to the different ad variations will also appear in this section.
- Advanced Settings - Filters: Click 'Filter Your Results' and select up to four filters, assigning them parameters or values for screening your data. Add filters by clicking 'Add another restriction.' Delete them by clicking 'Remove.'
- Templates, Scheduling and Email - Report name: Enter a unique name for your report. Check the box to 'Save this as a new report template' if you'll want to re-use the settings you've established.
- Templates, Scheduling and Email - Scheduling: To run this report on a regular basis, check the box to 'Schedule this report to run automatically:' then use the drop-down menu to select your frequency (daily, every Monday, or on the first day of every month).
- Templates, Scheduling and Email - Email: Check the box to receive an email notification for your newly created report and provide the email address to which the notification should be sent. For multiple recipients, separate each email address with a comma. To receive the report via email, check the box for 'with report attached as' and select your preferred report format (.csv for Excel, .csv, .tsv, .xml., or .html) from the drop-down menu.
- Click 'Create Report' and your report will run.
