Users have consistently provided negative feedback on several types of websites. In our commitment to make AdWords as effective as possible for advertisers and users, ads promoting these types of websites may receive low landing page quality scores. In some instances, ads that point to these sites will not be allowed to run. See more detailed information in our Landing Page and Site Quality Guidelines.
Among the types of sites that may receive low landing page quality scores are:
- Data collection sites that offer free items, etc., in order to collect private information.
- Arbitrage sites that are designed for the purpose of showing ads.
- Low quality affiliate sites, such as poor comparison shopping or aggregation sites whose primary purpose is to send users to other comparison sites rather than to provide useful content or additional search functionality.
- "Get-rich quick" sites.
- Sites that go against Google's Software Principles, such as malware sites that install software on a visitor's computer.
- Sites that feature false or misleading claims or misappropriated content (including competitive claims, generic superlatives, unauthorized use of trademarks or copyrighted content, false endorsements, scams and other types of false or deceptive claims and content).
- Sites that go against Google's Webmaster Guidelines, such as those that use cloaking or other inappropriate technologies.
