Your campaign must meet the following requirements in order to begin using the Conversion Optimizer:
- AdWords Conversion Tracking must be enabled.
- The campaign must have received at least 15 conversions in the last 30 days. The Conversion Optimizer requires this conversion history in order to make accurate predictions about your future conversion rate.
- The campaign must have been receiving conversions at a similar rate for at least a few days.
In addition, the following characteristics are recommended:
- The campaign has been using AdWords Conversion Tracking for at least two weeks. (The Conversion Optimizer relies on historical conversion data, so the longer a campaign has used conversion tracking, the more data the Conversion Optimizer has available to improve your ROI.) Campaigns with low traffic should run conversion tracking even longer before trying the Conversion Optimizer.
- The campaign is direct-response oriented. For example, the campaign focuses on generating sales on an e-commerce website.
- The campaign has a well-defined conversion type, such as a completed purchase or signup.
- The campaign has a relatively stable conversion rate, with no major changes (such as redefining the conversion event or moving the conversion tracking code) within the last two weeks.
