No. One of the requirements for a campaign to begin using the Conversion Optimizer is to have at least 15 conversions reported in the last 30 days. If you need to increase the number of conversions in your campaign, here are a few options:
- If you're willing to spend more on your advertising, and you're currently hitting your budget on a regular basis, you can increase your budget.
- If you're willing to spend more on your advertising, but you're not hitting your budget, you can increase your cost-per-click (CPC) bids for the ad groups in the affected campaign. Higher bids help increase your Ad Rank, which leads to greater visibility for your ad. With more visibility, you're likely to get more clicks that lead to conversions.
- If you prefer to keep your costs the same, you may consider moving the conversion tracking code on your website. For example, Jean runs an insurance website. Her tracking code is on the page a customer reaches after signing up for an insurance policy. She decides to move the tracking code to the page that provides insurance quotes. The conversion data from this page is still meaningful for her business, and her conversions increase because more customers reach this page than the 'Thank you' page. Note: If you move your conversion tracking code, be sure to wait two weeks before turning on the Conversion Optimizer to allow the system time to adjust.
- Combine your campaign with another campaign for a related product that has a similar conversion rate. You can use AdWords Editor to copy and paste ad groups easily between campaigns. Note: If you make this kind of major change to your campaigns, be sure to wait two weeks before turning on the Conversion Optimizer to allow the system time to adjust.
- Opt in to the Google Content Network.
- Add more relevant keywords to your ad groups.
- Change your ads or landing page to try to increase your clickthrough rate (CTR) or conversion rate.
Note: If your campaign is already using the Conversion Optimizer and it drops below 15 conversions in the last 30 days, the Conversion Optimizer will remain enabled unless you turn it off. As long as you do not move your conversion tracking code, nothing will happen. However, if you choose to disable the Conversion Optimizer, you won't be able to enable it until you've reached the requirement again.
