When you target customized areas with your AdWords campaign, your ads appear to users searching for results within a specified distance from the location you specify -- usually a circle around your business address. (We identify the user's location by determining the user's IP address and, in some cases depending on the domain and search term, the search query.)
- First you set the center of your custom area.
- You then set the advertising distance (the radius of the circle) in miles or kilometers.
- The AdWords system converts a searcher's location into latitude and longitude coordinates to determine if the user is in your target region.
You can set the center of your custom area in two ways: by entering a physical address (such as the street address of your business) or by using the interactive map provided. Learn more about these options
