AdWords image ads are graphical ads which appear on select content sites in the Google Network. Image ads combine two powerful features: graphics and proven AdWords targeting technology.
Unlike traditional online graphical ads, image ads can be matched to a page's content. This targeting makes image ads more attractive and relevant to anyone browsing the site. Therefore, image ads offer you yet another effective way to increase your business exposure and reach new prospects.
You can run image ads on content sites in both keyword-targeted and placement-targeted campaigns. (Please review the advertising policies for image ads.) Animated ads in .gif and Flash format are accepted for both placement-targeted and keyword-targeted campaigns. Search results pages, such as those on Google.com or on Google's search partners, will not accept animated ads.
