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Can I create an ad group only containing image ads?

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Yes. Ad groups can contain any combination of ad formats, such as image ads only, text ads only, text and video ads, or any other combination.

Since image ads are eligible to run only on select content sites in the Google Network, we do suggest that you include a text ad along with image ads in each ad group. This ensures that the text ad from this group will be eligible to appear on search results pages. But the choice is yours.

Learn how image and text ads in the same ad group compete.

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