ROI, or return on investment, is an important measure of the success of your ad campaigns. You can use this information to help manage your bids. The first step to measuring ROI for your account is setting up conversion tracking.
Press the play button below to watch a short video on ROI and learn about these topics:
- why you should measure your advertising return
- how to set up conversion tracking
- tips on using conversion tracking to manage your bids effectively
