Google does not permit websites in the Google Network that feature content violating our program policies. Several levels of automated and manual review uphold this standard.
Initial review: Websites go through a combination of automated and manual review before they're allowed to join the Google Network.
Review when an ad is served: Whenever a visitor arrives at a page in the Google Network, our system looks at the page's content to determine which ads to show. If our system detects content that violates our policies, no ads will be served to that page. This review happens close to real time, and we are constantly working to improve the process.
Automatic review: Our system continuously scans all the websites in the Google Network looking for content violations. Whenever a possible violation is detected, it triggers a human review. The site will be removed from the network if the violation is confirmed.
Reactive review: We investigate all reports submitted by advertisers and other Google users, prioritizing more significant potential violations. For serious cases, we can stop all ad delivery to a site within five minutes.
Learn about the policies governing websites in the Google Network.
If you find a site that may be in violation, please let us know.
