You can find search volume statistics in the Keyword Tool's Local Search Volume: [Last Available Month] and Global Monthly Search Volume columns. These statistics show the approximate number of search queries matching your keywords that were performed on Google and the Search Network.
Search volume data can be helpful in several ways:
- Account structure: You may want to create an ad group around a single high-traffic keyword that you find particularly relevant. This would allow you to closely target ad text and a landing page to that term.
- Budget planning: See how much traffic is available to your keywords so you can appropriately plan your budget.
- Keyword choice: Pick the keywords most likely to return quality leads within your budget.
Here are a few more details to keep in mind:
- Search volume fluctuation: Web traffic is influenced by seasonality, current events, and a number of other factors. The level of search volume on your keywords, therefore, is constantly fluctuating.
- Location and language targeting: If you access the Keyword Tool from within an ad group, the Local Search Volume column will factor in your campaign's country and language targeting (if you target a region or city, only the country will be reflected). If you use the standalone or external Keyword Tools, your country and language selections will influence this column. The Global Monthly Search Volume column always shows traffic in all countries and all languages.
- Match type: The Keyword Tool's statistics vary depending on your selection from the Match Type drop-down menu. If you select Broad or Phrase, the tool will factor in certain variations of your keywords that could potentially trigger your ads. If you select Negative, the tool will show how many impressions the term would generate if it were added as a broad-matched keyword. Learn about keyword match types.
- Date range: The Local Search Volume column shows search volume statistics for the most recent month that we have data for. The Global Monthly Search Volume column shows average monthly search volume over a recent 12-month period.
Learn more about Keyword Tool statistics.
