Placements in the Content Network that Google finds for you based on cues (such as keywords) in your ad group. Your ads can run on automatic placements if you:
- Select "Relevant pages across the entire network" in the "Network Settings" section of your "Settings" tab. These settings are at the campaign level.
- Add keywords to each ad group that you want to run on automatic placements.
The other type of content placement is a managed placement.
