Managed placements are specific sites in the Content Network that you single out to target. There are a couple of reasons you may want to add managed placements to an ad group:
- Placement management: You've opted to run ads on the Content Network but only on "Relevant pages only on the placements I manage." This is a network settings option on the "Settings" tab at the campaign level. With this option, your contextually targeted ad groups will only show on websites you specify, allowing you to create a mini-network of placements chosen to target your goal audience.
- Bid management: You're running ads across the entire Content Network, but you'd like to raise or lower bids for specific placements based on the performance of those websites.
- For example, you may want to be more competitive for placement on a particular site to receive more traffic. You can add the site as a managed placement and simply raise your bid for that one placement.
- You may also see an automatic placement that you don't want to entirely exclude but that doesn't particularly interest you or generate a strong return on investment. You can add it as a managed placement and lower the bid for that website.
The other type of content placement is an automatic placement.
