Mobile ads are an ad format which offers the option to create mobile text ads and mobile image ads. The ads appear on Internet-capable mobile phones and mobile devices that use mobile browsers (also known as WAP browsers). This category of traditional mobile devices makes up most of the Internet-capable phones in use currently.
With mobile ads, your ads can appear on Google mobile web search, the Google mobile Search Network, and the mobile Content Network. Read more about our networks. You can target by mobile phone carrier (where available), and you can also choose to create click-to-call ads.
Mobile ads will be eligible to show regardless of what device platform you've chosen in your campaign settings. Fewer characters are allowed in mobile ads than in standard text ads, and each ad must link to a mobile landing page. In addition, it must follow our other policies for mobile ads. Learn how to create a mobile ad.
iPhones and other mobile devices with full Internet browsers is a device platform targeting option that appears in the campaign settings for your campaign. By using this feature, your standard text and image ads will be eligible to show to users of iPhones, T-Mobile G1s, and similar mobile devices when users perform a Google web search or browse relevant pages in the Google Network. You can create this type of ad by making a standard text ad or image ad, then selecting iPhones and other mobile devices with full Internet browsers in the campaign settings section of your campaign. If you've created an image ad, the campaign will also need to be opted in to the Content Network in order for the ad to show. You can target specific carriers or mobile devices from the Networks, Devices and Extensions section of the Campaign Settings page. Simply select "iPhones and other mobile devices with full internet browsers" and click Advanced device and carrier options to choose the carriers and/or devices on which you'd like your ads to appear.
