The "Search terms" report allows you to see every user search query that triggered your ad. Whether your ad is triggered depends on the search term a web user submits when searching on a site within the Google Network and your keyword match settings.
To access the "Search terms" report, follow these steps:
- Sign in to your AdWords account at https://adwords.google.com.
- Click the name of the campaign you'd like to edit.
- Select the Keywords tab.
- Select one or more keywords, then click the See search terms button to generate the report. (You can generate a report for only selected keywords, or all keywords.)
- You can add one or more of the keywords as they appear, or add them as a negative keyword to ensure your ad stops triggering for that keyword. You can also download the report.
