Ad group default bids
Default bids are set at the ad group level and appear in a table at the top of each ad group-level page in your account. Simply click "Edit" within that table to update your ad group default bids.
- Search default bid
You're prompted to set this bid each time you create an ad group. It applies your your keywords.
- Automatic placement default bid
You're prompted to set an automatic placement default bid each time you create an ad group. It applies to all automatic placements in that ad group. Editing this default bid will update the bid for all of the automatic placements in a given ad group.
- Managed placement default bid
You're prompted to add a managed placement default bid the first time you add a managed placement to each ad group. You set one default bid for all managed placements in each ad group. Editing this default bid will update the bid for each managed placement using that bid.
Individual keyword or placement bids
Individual bids override the ad group default bids. For example, raising a bid for a particularly strong or relevant keyword allows you to compete more effectively when that keyword triggers your ad. If change a bid but later want to revert back to the default bid, just leave the field blank when editing.
- Keywords
You can specify an individual keyword bid when you first add a keyword or later through inline editing.
- Automatic placements
To edit the bid for an automatic placement, select the checkbox next to it in the automatic placement table. Then, click "Manage placement and bid." This will copy the placement to your "managed placements" table and allow you to adjust the bid. When you add an automatic placement to your managed placements, historical stats won't copy.
- Managed placements
You can set a unique bid when you first add a managed placement or later through inline editing.
