The Ad Groups tab is a fast way to see and edit details of all the ad groups in your AdWords account. This tab shows you not just ad groups from one single campaign, but from all campaigns.
The Ad Groups tab is found on the "All online campaigns" page of your account. It starts with a customizable graph of the overall performance of your ad groups. Click the "Change Graph Options" link to see data points like clicks, impressions, and average position.
Below the graph you'll see columns for these items:
- Ad group
- Campaign
- Status (showing whether an ad group is eligible, paused, ended or deleted)
- Statistics (including maximum bids for search and content, clicks, impressions, and other relevant details)
Click any column header to sort by that topic. For instance, click the "Ad group" column to sort alphabetically by ad groups, or click the "Impressions" column to sort your ad groups from most impressions to least. (Click the header again to reverse the order and see them from least impressions to most.)
Next to the name of each ad group you'll see an icon to indicate that ad group is enabled (green dot), pause (gray bars) or deleted (red x). To change that status, click the icon and choose a new one. Or, select the check box next to the ad group, then select "Pause," "Enable" or "Delete" from the row of buttons just below the ad groups graph.
To change the name of any ad group, mouse over the current name and then click the pencil icon which appears. You can rename the ad group right on the spot.
You can also edit ad group default bids by clicking directly on the amount and then entering a new one right in the same box. Want to edit more than one ad group on this page? Click the check box next to each ad group, then select "Edit" from the row of buttons just below the ad groups graph.
Ready to add keywords, placements, or new ads to an ad group? Just click the name of the ad group here and you'll be taken through to the detail page for that ad group, where you can work with the normal Keywords, Networks and Ads tabs for that ad group.
