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What geographical location targeting options do I have?

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You can select any combination of locations to target with your campaign, including countries, territories, regions, cities and custom areas. For example, if you want to reach English-speaking users in select locations, you could target specific regions within the United States and a few large English-speaking cities in Europe. Or, if you run a restaurant in New York, you can target your ads to the New York area.

With our interactive map targeting tool, there are several ways to specify your location targeting:

  • Search or browse for countries, territories, regions, and cities.
  • Select a preset bundle of locations.
  • Choose a point on the map and specify a radius around it where your ads will appear.
  • Target a custom shape on the map.
  • Exclude areas within your selected locations.
You may change these location settings at any time.

Learn how AdWords targets your ads.

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