By electing to show your ads on the Google Content Network,
you can expand your reach to prospects visiting a variety of high
quality websites that are relevant to your business. However, there may
be times where-for any reason-you feel that certain websites aren't
appropriate for your ads. If this is the case, you can exclude placements and categories of placements to prevent your ads from appearing
on these sites. With this exclusion feature, you can enjoy the
benefits of advertising on the Content Network while still precisely
controlling your targeting.
You can prevent your ads from appearing on individual placements and categories of placements at the campaign level and at the ad group level. You can view and managed your exclusions on the "Networks" tab in the Campaign section of your account. Scroll down to the bottom of the page to see the "Excluded placements" area. From there, you can exclude placements manually or exclude placements or categories using the Site and Category Exclusion Tool.
Additional information about the site exclusion feature:
- This feature is available only to advertisers who are opted in to the Content Network.
- You can exclude websites at the domain (www.example.com, example.com), subdomain (topic.example.com), or path (www.example.com/stuff) level.
- The Content Network is continually evolving and growing. As a result, we can't provide a list of all sites which are eligible to show your ads. By using this feature you can simply filter unwanted sites in case they are or become part of the Content Network.
- You may edit your list of excluded sites at any time, and as often as you like.
- You do not need to exclude a site just because it is located outside the target region for your ad. This is a common mistake. No matter where a site is located, your ad will be shown only to visitors who are located in the regions you have targeted. For instance, if your ad is targeted to Germany, your ad will be shown only to users in Germany (based on their IP address) even if the site in question originates in a different country.
- Most site and category exclusions apply only to the Google Content Network. However, if you exclude "parked domains," you'll exclude all individual parked domain sites on both the Content Network and the Search Network.
- Due to the dynamic nature of the Content Network, we cannot guarantee that you will exclude 100 percent of related pages when you exclude a category. In our testing, however, we found that excluding a category reduces exposure to related pages by approximately 90 percent.
