AdWords Help

The Site and Category Exclusion tool lets you prevent your ads from appearing on individual websites or categories of webpages. Exclusions only apply to the Content Network unless otherwise noted.

Here's how to use the tool:

1. Go directly to the Site and Category Exclusion tool by visiting adwords.google.com/select/ContentExclusionStart . You might be asked to sign in.
2. Choose the campaign whose exclusions you'd like to edit from the Campaign drop-down menu.
3. Use the tabs to make exclusions. See detailed instructions for using each tab below.
4. When you're done, click Save all exclusions.
5. Repeat steps 5-7 for any other campaigns.
6. If you'd like to view or remove your exclusions, please see these steps.

The "Sites" Tab

Use this tab to prevent your ads from showing on individual webpages. This tab will be selected for you by default.

In the available field, list the URLs of any webpages that you don't want showing your ads. You may enter top-level domains, first-level subdomains, and domains with a single directory name. Learn more about your formatting options.

The "Topics" Tab

Use this tab to prevent your ads from showing on groups of webpages in the Google Content Network that could potentially be viewed as sensitive.

1. Review the topics available for exclusion.

2. Familiarize yourself with the following points about topic exclusion:

• Excluding a topic can significantly reduce traffic to your campaign. You can see how much traffic your ads have received on pages in these topics by viewing the table in the Topics tab.
• Our system may identify several topics on a single page. By excluding a topic, you may exclude webpages that contain material relevant to your product or service.
• All pages in the Content Network are required to comply with Google's AdSense policies, which prohibit pornography, violence, and other potentially inappropriate content. Several levels of automated and manual review are in place to help ensure that the pages in the Content Network don't violate these policies.
• This tab supports the following languages: Dutch, English, French, German, Italian, Portuguese, and Spanish. Please don't use this tab if your campaign targets an unsupported language.

3. Check any topics that you'd like to prevent from showing your ads.

Important note: While webpages are categorized under these topics to the best of our technology's ability, excluding a topic does not guarantee that you have excluded every related webpage. If you see that your ad has shown on an undesired webpage, please exclude that page using the Sites tab.

The "Page Types" Tab

Use this tab to prevent your ads from showing on certain page types.

1. Review the page types available for exclusion.

2. Familiarize yourself with the following points about page type exclusion:

• Excluding a page type can significantly reduce traffic to your campaign. You can see how much traffic your ads have received on pages in these categories by viewing the table on the Page Types tab.
• Our system is optimized to show ads on relevant content pages. By excluding a page type, you may exclude webpages that contain material relevant to your product or service.
• All pages in the Content Network are required to comply with Google's AdSense policies, which prohibit pornography, violence, and other potentially inappropriate content. Several levels of automated and manual review are in place to help ensure that the pages in the Content Network, even ones with frequently changing content, don't violate these policies.
• The User-generated content section of this tab supports the following languages: Dutch, English, French, German, Italian, Portuguese, and Spanish. Please don't make exclusions in this section if your campaign targets an unsupported language. (The Network types section supports all languages.)

3. Check any page types that you'd like to prevent from showing your ads.

Important note: While webpages are categorized to the best of our technology's ability, excluding a page type does not guarantee that you have excluded every related webpage. If you see that your ad has shown on an undesired webpage, please exclude that page using the Sites tab.