The new AdWords interface doesn't fully support the site and category exclusion tool. If you exclude a category, it will work, but you won't be able to see it in your "Excluded placements" table in the new interface. You can only view individual placement exclusions in the new interface. You can manage excluded categories in the previous interface.
We realize that some advertisers may want to avoid certain types
of pages that contain variable content, such as pages on social
networks. By offering page type exclusion, we seek
to give advertisers increased control over where their ads appear. The Site and Category Exclusion tool
lets you prevent your ads from showing on certain types of pages. We've
included a
description of each page type below. Due to the quickly changing nature
of the content network, we're unable to give you a list of pages in
each category.
Network types
- Parked domains: sites in Google's AdSense for domains network. Users are brought to parked domain sites when they enter the URL of an undeveloped webpage into a browser's address bar. There, they'll see ads relevant to the terminology in the URL they entered. The AdSense for domains network is encompassed by both the content network and the search network. If you exclude this page type, you'll exclude all parked domain sites, including the ones on the search network. Learn more.
- Error pages: part of Google's AdSense for errors network. Certain users are brought to error pages when they enter a search query or unregistered URL in a browser's address bar. There, they'll see ads relevant to the search query or URL they entered. Learn more.
User-generated content
- Forums are websites devoted to open discussion of a topic.
- Social networks are websites offering an interactive network of friends with personal profiles.
- Image-sharing pages allow users to upload and view images.
- Video-sharing pages allow users to view uploaded videos.
A few important notes about how excluding page types works:
- While webpages are categorized under these page types to the best of our technology's ability, excluding a page type does not guarantee that you have excluded every related webpage. If you see that your ad has shown on an undesired webpage, please exclude that page using the Sites tab.
- The User-generated content section of the Page Types tab supports the following languages: Dutch, English, French, German, Italian, Portuguese, and Spanish. Please don't make exclusions in this section if your campaign targets an unsupported language. (The Network types tab supports all languages. We strongly recommend that you do not use these tabs (except for the Network types section) for a campaign targeting an unsupported language. Topics and user-generated content have not been properly categorized in any languages besides the ones listed above, so making these kinds of exclusions for another language could have unexpected results.
- Exclusions only apply to the Google content network unless otherwise noted.
If you are considering excluding a page type, please first consider the following:
- Excluding a page type can significantly reduce traffic to your campaign. we recommend that you review the performance information on the Page Types tab to make sure that you won't be missing out on valuable traffic.
- Our system is optimized to show ads on relevant content pages. By excluding a page type, you may exclude webpages that contain material relevant to your product or service.
- All pages in the content network are required to comply with Google's AdSense policies, which prohibit pornography, violence, and other potentially inappropriate content. Several levels of automated and manual review are in place to help ensure that the pages in the content network, even ones with frequently changing content, don't violate these policies.
Learn how to use the Site and Category Exclusion Tool to exclude a page type
