Ad scheduling lets you specify certain hours or days of the week when you want your AdWords ads to appear. For example, you might schedule your ads to run only on weekdays, or from 3:00 until 6:00 p.m. daily. With ad scheduling, a campaign can run all day, every day, or as little as 15 minutes per week.
Ad scheduling also includes an advanced setting which lets you adjust pricing for your ads during certain time periods. For example, if you find that your ads get the best results between 8:00 and 11:00 a.m., you can bid more for impressions or clicks during that period.
Learn more about the bid adjustment mode.
Learn how to set or change your ad schedule.
Budget and ad delivery
Ad scheduling will not raise or lower your budget. The AdWords system will try to reach your usual daily budget in whatever number of hours your ad runs each day. Learn more about ad scheduling and your AdWords budget.Selecting a time period means your ads will be available at that time, but does not guarantee your ads will receive impressions or clicks. The usual AdWords rules still apply, and your ads will compete for impressions with other ads as they normally do.
A note about reporting: Your ad will always stop serving impressions according to the schedule you set. However, because click reporting can be delayed, you may notice clicks being recorded for up to an hour after a scheduled period ends. These clicks are not errors, but are clicks that occurred during the scheduled period.
Time zone
Ad scheduling for your AdWords campaigns is based on the time zone you have set for your account. Your ad will appear during the hours shown in your account, not in the time zone of the regions you have targeted. You can set or adjust your account time zone under My Account > Account Preferences.
For example: Assume your account time zone is set for Amsterdam, but your ads are targeted to Bangkok, six hours ahead. When you schedule your ads to run from 1:00 until 3:00 p.m., the ads will run from 1:00 until 3:00 p.m. Amsterdam time. That means that in Bangkok, six hours ahead, they will be running from 7:00 until 9:00 p.m.
