You can create custom alerts in your account so you're automatically notified when certain behaviors and/or changes occur within your campaigns and ad groups. With custom alerts, you specify the parameters, and we'll show you alerts in your account when related activity occurs.
There are two basic types of alerts you can create in your account: alerts about increases or decreases in specific metrics, or alerts about metrics that have reached a certain threshold you set. Alerts aren't triggered by anything in your account that's paused, deleted, or pending. This includes any keywords attached to paused, deleted, or pending campaigns and ad groups.
Learn how to create custom alerts.
Note: Custom alerts currently aren't available for My Client Center (MCC) accounts.
