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How do I opt in to or out of showing my ads on iPhones and similar mobile devices?

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To change your campaign's device platform targeting in order to opt in or out of showing ads on iPhones and other mobile devices with full Internet browsers, follow these steps:

  1. Sign in to your AdWords account.
  2. On the "Campaigns" page, on either the left side or in the center of the screen, click the name of the campaign you want to adjust.
  3. Select the "Settings" tab.
  4. Under the "Networks, devices, and extensions" section, click edit next to "Networks and devices."
  5. Select "Let me choose..."
  6. Check or uncheck the box next to "iPhones and other mobile devices with full Internet browsers."
  7. Click "Save" when you've made your selection.

Note that only standard text and image ads can be shown on these devices.

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