Ad Sitelinks will appear for ads with the highest Quality Scores. They will appear in two different formats. For the two line format, Sitelinks are designed to trigger in situations where an ad provides the ideal answer for a search query. These ads are most likely to trigger on unique brand terms. For one line Sitelinks, ads will trigger with more generic terms, but may also include brand terms.
The following best practices will help maximize your chances of showing Sitelinks:
- Your ad should have one of the top positions above the search results.
- Your ad should have a very high Quality Score.
- Your Sitelinks URLs must direct users to pages that are part of your main website.
If your ad qualifies to show Sitelinks, up to four of the additional links you associate with your ad on the Ad Extensions tab may appear on your ad.
Read our FAQ to learn more about how to implement Ad Sitelinks.
