How do I see opportunities to meet my goal?

On your Opportunities tab, you can choose from several common advertising goals. Select the goal that best matches your overall optimization objectives. We'll then show you ideas that might help you accomplish that goal.

To choose a goal, use the drop-down menu next to "Show ideas to meet this goal." Here are the goals to choose from:

  • Balance cost and traffic
    See ideas that are aimed to increase traffic with a minimal change in costs. This goal is selected by default.

  • Maintain or decrease cost
    See ideas that are aimed to help you maintain or decrease your current spend.

  • Increase traffic
    See ideas that are aimed to help you get more traffic to your site.

You can change your choice of goal at any time and might even want to review several different goals. Your choice of goal will be remembered when you visit the Opportunities tab in the future.

Was this helpful?

How can we improve it?
true
Achieve your advertising goals today!

Attend our Performance Max Masterclass, a livestream workshop session bringing together industry and Google ads PMax experts.

Register now

Search
Clear search
Close search
Google apps
Main menu
1158029366351189502
true
Search Help Center
true
true
true
true
true
73067
false
false
false