You can find representations of your keywords' Quality Scores in three places: your account statistics, the Keyword Analysis field, and an account report. Details about each method are below.
Account statistics
To find a representation of your keywords' Quality Scores in your account statistics:
- Sign in to your AdWords account at https://adwords.google.com.
- Select the appropriate campaign and ad group.
- Click the Keywords tab.
- Click Customize columns at the top of the ad group table.
- Select Show Quality Score from the drop-down menu.
- Click Done when you're finished. Each keyword's Quality Score will be described as 'Poor,' 'OK,' or 'Great.'
Keyword Analysis field
Visit the Keyword Analysis field to see a keyword's Quality Score detail. This is a more granular view of the 'Poor/OK/Great' rating shown in your account statistics.
Account reports
You can run a Keyword Performance report that includes the Quality Score detail for all your keywords. When running the report, make sure you select the Keyword Quality Score Detail checkbox. This option appears in the Add or Remove Columns section under Advanced Settings.
