Optimization is a technique you can use to improve the quality of your AdWords account. This can increase your keywords' Quality Scores, resulting in a better position for your ads at a lower cost. Here are some optimization tips:
- Use multi-word, specific keywords in place of general keywords. For example, we recommend using a keyword such as London hotel rather than just hotel. Use our Keyword Tool to find additional keywords or to refine your existing keywords.
- Use negative keywords to help prevent irrelevant search queries from triggering your ads.
- Create new ad groups containing your targeted keywords in the ad headlines or text. When your ad contains words used in the user's search, those words will appear in bold in your ad.
- Use descriptive and specific ad text to highlight the relevancy of your ad.
- Delete poorly performing ads and keywords with low Quality Scores.
