Flash is a plug-in for web browsers that allows animation to be added to web page components, including AdWords ads. Flash advertising is allowed for all AdWords advertisers, with some technical restrictions.
Flash ads must be 50K or smaller in size, use Flash versions 4 - 10, and be compiled from ActionScript 3 sources. All Flash ads should support the clickTAG variable.
The clickTAG is the tracking code assigned by Google to an individual ad. It allows Google to register where the ad was displayed when it was clicked, and helps advertisers determine the effectiveness of their campaign. On any click, Flash ads should redirect to the URL specified in the clickTAG argument; there should be no other redirection in between.
The variable name must be spelled "clickTAG" (upper-case TAG; no space between click and TAG) and not "click tag," "Click Tag," or any other form. This is the proper code for the clickTAG parameter:
on (release) {
getURL(clickTAG, "_blank");
}
Note that it's not necessary to specify the destination URL for the ad anywhere in this code; this is taken care of through the usage of clickTAG. Also, depending on the structure of your Flash ad, it may be necessary to prepend "_root." or "_level0." to "clickTAG" above, resulting in "_root.clickTAG" or "_level0.clickTAG". It is strongly recommended to upload the ad into your account and verify that the ad is behaving normally prior to it going live, allowing time for any necessary changes.
Flash ads must follow the same advertising policies as all other image ads. Flash ads may not be resized before submission; they must be submitted in full format.
