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About the Report Center

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The AdWords Report Center allows you to easily create customized performance reports to help you track and manage multiple facets of your AdWords campaigns.

Key features include:

  • Easy-to-use interface for quicker report generation in categories such as Site/Keyword Performance, URL Performance, Campaign Performance, Ad Group Performance, and Account Performance.
  • Ability to select individual campaigns and/or ad groups for report.
  • Customizable report columns to focus your report on only the data you need.
  • Performance filters to screen for the most relevant information in categories such as Cost, Impressions, Clicks, CTR and other statistics specific to your report type.
  • Simple scheduling for automatic report generation and delivery.
  • Emailing option for multiple recipients.
  • Saved templates for reusable reports.
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