AdWords Help

Hourly report views provide data about your account or campaign performance on an hourly basis across a 24-hour period. This helps you see how well your account or campaign is performing at different times throughout the day. You can use these insights to schedule your ads for the hours during which they are most likely to receive the greatest number of impressions and clicks.

Hourly views are only available for Campaign Performance and Account Performance reports and are not available for conversions. Data for hourly reporting is available from February 1, 2006.

Here's how to run an Account or Campaign Performance report with hourly views:

1. Sign in to your AdWords account at https://adwords.google.com.
2. Click on the Reports tab and then on the Create a New Report link.
3. For 'Report Type,' click on the radio button Account Performance or Campaign Performance.
4. For 'View,' choose Hourly (regardless of date) or Hourly (by date) from the pull-down menu, depending on whether you want to see hours for specific dates in your report.
5. Select a Date Range. Choose a time span (i.e. 'Last seven days,' 'This month,' etc.) by clicking on the pull-down menu. For 'Summary,' 'Daily,' or 'Weekly' views, you can use clickable calendars to select specific report dates. Just click on the date fields and the calendars will appear. Note that data for hourly reporting is available for February 1, 2006 onwards.
6. For Campaign reports, select the Campaigns to include by choosing the radio button for All campaigns, or Manually select from a list and then clicking Add next to the campaign names on the list provided.
7. Within 'Advanced Options' you can further customize your Campaign or Account report by clicking Add or Remove Columns to refine your report with columns for data such as 'Impressions,' 'Avg CPM' 'CTR,' etc.
8. Also in 'Advanced Options,' you can apply filters to restrict the display of report rows based on specific criteria. Click Filter Your Results to customize your filters; up to four filters may be created by clicking the Add another restriction link.
9. Enter a unique Report Name for your report and check the box to save your settings as a template if you want to re-use them in the future.
10. For 'Templates, Scheduling and Email,' schedule your report (if you want it to run again automatically at another time), and, if you want it delivered via email, provide an email address and choose your preferred report format (.csv, .csv for Excel, .tsv, .xml, or .html)
11. Click Create Report.

To download your report when it is finished running:

1. Log in to your AdWords account.
2. Click on the Reports,tab.
3. Click into the Report Center
4. Click the name of the report you would like to view.
5. Select the format in which you'd like to download your report: .csv, .csv (for Excel), .tsv, .xml, or .html.