AdWords Help

Clicking More Sponsored Links on a Google search results page brings you to our Ad Search feature. Ad Search allows users to search through our active ad inventory for relevant ads and provides advertisers with more opportunities to reach their target audience.*

Which ads show on the Ad Search page?

The Ad Search feature allows users to search through our entire active ad inventory for a given query. Ads are shown based on a user's search terms (keywords), so they are not filtered for language preferences. That means users may see ads in languages other than their own. These ads also include those that have already met the daily budget for that day, ensuring that all ads have the same opportunity for exposure. This ensures that users have comprehensive results for their query.

How does this affect my account?

Advertisers are not charged for any clicks that result from these ads. As an extension of Google's search results, these ads are ranked differently from competing AdWords ads. Clicks and impressions accrued by these ads aren't reported in your account, and their performance has no influence on your account or how our system calculates your keywords' Quality Scores.