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How are redirects handled by Analytics?

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If your site uses redirects, the redirecting page becomes the landing page's referrer. For example, if a user searches for a specific keyword, such as 'used books' on Google, there will not be any referring data showing that this keyword was searched on Google. Instead, the referral will be shown as the redirecting page.

For this reason, we recommend placing the Google Analytics tracking code on the redirecting page as well as on the landing page. This way, the redirecting page will capture the actual referrer information for your reports.

Please note that you may not be able to successfully implement the tracking code on all redirect pages as some redirecting pages may not have any code. Additionally, some browsers may actually redirect before the JavaScript call from the code can be made.

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