To increase impression share for your campaign, your ads must appear either more often or in more places. Below are tips on how you can achieve a higher impression share:
- Improve ad quality.
- Increase the campaign budget – it's important to remember that the budget controls how often an ad is shown. Learn how your daily budget is distributed.
- Increase your bid.
- Adjust keyword match type
- Adjust regional or placement targeting parameters.
- Regional and placement targeting act as filters for where an ad can show
- If you increase your regional or placement targets, remember to consider readjusting your budget so that it will cover the costs of your new campaign settings
- If you decrease your regional or placement targets, you may see an increase in impression share – but keep in mind that the size of the “pie” has been reduced
