Multivariate testing is a method of experimentation that allows you to test multiple variables simultaneously. For example, using multivariate testing, you could identify the headline, image, and promo text on a page as your page sections, and then create three different variations for each one. When the experiment was running on your page, a user might see Headline A, Image B, and Promo Text C all together, or Headline B, Image C, and Promo Text A.
We recommend multivariate testing if you have specific sections on your page that you'd like to optimize. However, if you have low page traffic, you may prefer to use whole page testing, also known as A/B testing, in order to obtain more reliable results.
