The Search Query Performance report shows performance statistics for the search queries that resulted in your ads being triggered and clicked. The report is only available for the Search Network. Follow these steps to create a report:
- Sign in to your AdWords account at https://adwords.google.com
- Click the Reporting tab at the top of the page.
- Select Reports.
- Click Create a New Report.
- In the "Report Type" section, select "Search Query Performance."
- In the "Settings" section, choose the level of detail, view, date range, and campaign data for your report.
- Use the "Level of Detail" menu to select how the data should be broken down: by ad, ad group, campaign, or account.
- Use the "View" menu to select the unit of time you want to use to aggregate the data. Learn more about the available views
- In the "Date Range" field, select the first option to choose a pre-defined time period. To set a custom time period, select the second option and enter your start and end dates.
Search query data is only available from May 2, 2007, and onward.
- In the "Campaigns and Ad Groups" field, choose whether to include all your campaigns and ad groups in the report (the first option), or hand-pick the specific campaigns and ad groups to include (the second option).
- In the "Advanced Settings" section, you can customize the data included in your report and filter your results.
- To customize the data, click Add or Remove Columns. Select the checkboxes for the columns you want to include. In particular, you may be interested in the "Search query" and "Search query match type" columns.
- To only see data with a certain set of criteria, click Filter Your Results. Select up to four filters and assign parameters for screening your data. Add filters by clicking Add another restriction; delete filters by clicking Remove.
- In the "Templates, Scheduling, and Email" section, select how you want to save and share your report. You can also schedule future reports.
- Enter a title for your report in the "Name Your Report" field.
- Select "Save this as a new report template" to re-use the settings you've established for future reports.
- To run this report on a regular basis, select "Schedule this report to run automatically," then use the drop-down menu to select the report frequency.
- To notify others whenever a new report is ready, select the first checkbox in the "Email" field and enter the email addresses to which the report should be sent. To send the actual report via email, select "with report attached as" and choose your preferred report format from the menu. You can choose to send the report in the following formats: .csv, .tsv, .xml., .html
- Click Create Report to run your report.
