Step 1: Verify campaign setting
Image ads can only run on content sites in the Google Network, so your campaign needs to be opted in to the Content Network before you can create image ads.
- Sign in to your AdWords account at https://adwords.google.com.
- Click the name of the campaign that will contain your image ad, then click Edit campaign settings.
- Make sure you've checked the box next to Content network below the heading Networks and bidding, and selected either 'Relevant pages across the entire network' or 'Relevant pages only on the placements I target.'
Step 2: Create the ad
Once you've verified your settings, follow the steps below to create image ads:
- Click the campaign then ad group that will contain your image ads.
- Select the Ad Variations tab.
- Click the Image ad link next to 'Create new ad.'
- Browse for your image file.
- Name your image file. (See naming tips.)
- Enter your display and destination URLs.
- Click Save Ad.
- Repeat this process to create additional image ads.
Important: Your image ads will not start running until they are reviewed and approved per our advertising policies. Since this review may take a few days, please take that into account when waiting for your ad to appear.
Looking for help creating your graphic? See a few tips on how to create an image to use in your ad.
