No matter how high-level or how detailed you want your report to be, the Create Report page (within the Reports tabbed section) offers a wide variety of ways to build just the right report for your needs.
As the foundation for your report, select a Report Type from the menu of options: Keyword Performance, Ad Performance, URL Performance, Ad Group Performance, Campaign Performance, Account Performance, Search Query Performance, and Placement Performance. Click on the radio button next to a report type to make your selection.
Depending on which Report Type you select, the rest of the page will reset its parameters to provide the appropriate blend of customizable options. You can designate your report's Date Range, the level of your View – from an overview Summary to more detailed Hourly (by date or regardless of date), Daily, Day of Week, Weekly, Monthly, Quarterly, and Yearly views – and the variety of Campaign and Ad Groups you want included. Note that for the Date Range in Summary, Daily, and Weekly views, you can choose specific dates from the calendar that appears when you click on the date fields underneath the pull-down menu. Hourly views are only available for Campaign Performance and Account Performance reports, and data for Hourly reporting is only available for February 1, 2006 and onwards.
You can also further customize your report with configurable columns and performance filters that make it easy to focus in on just the data you want included in your report. Nothing more, nothing less.
After you've established your report settings, you can schedule it to run on a regular basis and also save your settings as a template for future use. Provide an email address if you want to be notified when the report is ready in your Report Center (and choose a file format if you want the report emailed to you directly). Then just click Create Report and you're done.
