A parked domain site is an undeveloped webpage belonging to a domain name registrar or domain name holder. Our AdSense for Domains program places targeted AdWords ads on parked domain sites that are part of the Google Network.
Users are brought to parked domain sites when they enter the URL of an undeveloped webpage in a browser's address bar. Previously, parked domain sites were blank pages, which meant that users arriving at one of these sites had to retry their search.
Now, parked domain sites offer ads that can be relevant to a user's search query. Some parked domain sites also include a search box, which allows users to further refine their search. Depending on the design of the site, a parked domain site will be classified as either a search site or a content site. That means your ads may show on parked domain sites if your campaign is opted in to the search or Content Networks.
You can see performance statistics for parked domain sites by running a Placement Performance report. Learn how.
In general, we've found that ads on parked domain sites perform as well as or better than ads on search and content sites.
If you have concerns about the use of your trademark in a parked domain name, see our AdSense for Domains trademark complaint procedure.
